Brand Invasion
Brand Invasion: The Impact of Clothing Outlets like AZORTE, TRENDS, and ZUDIO on Local Stores Location Focus: Udupi, Karnataka 1. Introduction Udupi, a coastal town known for its cultural richness and growing urban profile, has recently witnessed a retail transformation. With the arrival of fashion giants like AZORTE , TRENDS , and ZUDIO , the local shopping scene has evolved rapidly. While these outlets have made fashion more accessible and affordable, they have also created challenges for small and traditional textile businesses. 2. Emergence of Big-Brand Clothing Stores in Udupi AZORTE A premium fashion chain by Reliance Retail . Targets youth with urban, Western wear and global styles. Store presence in modern malls or main roads. TRENDS Known for seasonal sales, festive offers, and vast inventory. Appeals to all age groups with both ethnic and Western outfits. Frequently updates stock, which attracts repeat footfall. ZUDIO A budget-friendly ...